SPI 625: Why Going Viral Is Not the Goal with Bob Clagett

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 2 November 2022

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

#625 What does being a successful creator online look like? This question often conjures up an image of big numbers and viral content. But what if that’s not the point? I’m so happy to talk to my friend Bob Clagett again today. Bob runs I Like To Make Stuff on YouTube, where he builds anything from basic furniture to crazy props from movies. You see, I came up with an idea for a portable podcast studio to house my gear for easy on-the-go audio recording. I couldn't make this on my own, so I knew Bob was the man for the job! With the build completed, we put it to the test for this episode. Bob and I discuss finding success without chasing virality, building a team with a shared vision, leveraging multiple platforms to generate revenue, and prioritizing community over profit. Join us for this inspiring chat about turning a passion into a business without losing the magic that made you love it! Show notes and more at SmartPassiveIncome.com/session625.

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Transcript

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0:00.0	What we do, and I like to make stuff, it almost never has the potential for virality.
0:05.6	It's not the point.
0:06.6	I decided a long time ago that I wanted to end my career with a library of useful things.
0:11.9	Long term for everybody.
0:13.6	I don't do the, I'm going to go bigger.
0:16.1	I'm going to go crazier.
0:17.1	It just doesn't fit with me.
0:18.5	It's on my personality.
0:19.8	It's kind of a strange way to look at being successful on YouTube, but I really want
0:24.7	to play the long game and have an effect on people, and that doesn't equate to big
0:28.4	numbers all the time.
0:29.4	So, back before the pandemic, I mean, I'm talking late 2019, early 2020, I had an idea.
0:35.1	And the unfortunate thing about this idea was it was a physical thing that I just did
0:39.2	not know how to build on my own.
0:42.3	And I just needed one of them.
0:43.3	It wasn't like a product idea to manufacture.
0:45.4	I just needed the solution.
0:47.4	What was it?
0:48.4	It was a portable recording studio, but not one that like fits in your phone or fits in
0:51.9	your pocket.
0:52.9	I wanted to bring my roadcaster pro that sits on my desk with me on the road, on the
0:59.1	plane to conferences.
	...

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