SPI 618: How to Optimize Your Courses with Marla Bainbridge Martinez

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 7 October 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

#618 How do you know your course is worthy of the price tag? What are the solutions you provide, and what are the transformations your students can expect to see? What do you want them to say about you and how you served them? Today’s guest host, Marla Bainbridge Martinez, will walk you through her REFOCUS system to help you answer these questions and take your courses and testimonials to the next level. These Teaching Friday episodes hosted by SPI Pro members are always jam-packed with actionable tips, so make sure you listen in. Marla’s business, Refocused Income, helps course creators build learning experiences that deliver results and lead to glowing reviews. In this session, she walks you through exercises that teach you how to organize your content optimally. She also helps you understand the strategies you can use to supercharge your social proof through testimonials and referrals. Enjoy! Show notes and more at SmartPassiveIncome.com/session618.

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Transcript

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0:00.0	How do you know that your course is worthy of a price tag?
0:03.0	Try this.
0:03.8	Write a testimonial for your own course.
0:06.4	What you want your students to say,
0:08.2	what solutions do you provide to what pains,
0:10.8	what do you want them to say about you in your course,
0:13.5	and how you serve them from their zero to their hero state?
0:17.4	And then optimize your course through these lenses
0:20.7	to determine what they need,
0:22.6	not just information, the knowledge, but the skills.
0:25.6	The student will be able to dot, dot, dot.
0:28.5	Hey, hey, it's Pat here.
0:30.4	You're about to listen to something a little different
0:32.2	on the show today.
0:33.2	It's not our usual Friday format where I follow up
0:36.0	on Wednesday's episode.
0:37.2	Don't worry, those aren't going away forever.
0:39.0	Just a little break to bring in something even more special
0:41.6	in my opinion.
0:42.4	In this episode, in the next few,
0:43.8	are a part of our teaching Friday series,
0:46.6	which we do with our SPI pro members.
	...

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