SPI 617: The Formula for Finding an Audience and Generating Revenue with Vanessa Lau

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 5 October 2022

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#617 One thing that’s true about content creation is that consistency breeds legitimacy. But what if you keep putting in the hours and still don’t gain any traction? With no likes and no views coming in, what should you do? Vanessa Lau quit her Fortune 500 job to become a YouTuber, but finding her niche wasn’t easy. She now has over 600K followers and runs a multimillion-dollar company helping entrepreneurs and creators build businesses using social media. Vanessa and I start right at the beginning with the strategies you should use to find a niche. We compare platforms and discuss the vital importance of market research for beginners. We also talk about why Instagram is the best platform to get clients on when you’re just starting. Vanessa even shares some game-changing tricks I had no idea about, so this chat is valuable for entrepreneurs at any level. Make sure to listen in on this one! Show notes and more at SmartPassiveIncome.com/session617.

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Transcript

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0:00.0	consistency breeds legitimacy. So you might be discouraged that with your consistency,
0:05.1	nobody is liking your stuff, nobody's watching, and you feel like you're not really progressing anywhere.
0:11.0	At the same time, we often forget that that time that you spent creating that video, that time you
0:15.6	spent creating that Instagram post, that time you spent writing that caption, you're building up
0:19.6	your skills, you're building up your experience, and in the long term, you're going to be able to
0:24.4	monetize that skill, monetize that experience in a big way. That was Vanessa Lau. Somebody who I,
0:31.5	you know, I've known about for quite a while, but only recently, especially after we've both gotten
0:35.2	invited to speak on stage together at an event, and I've gotten to know her backstage. One of the
0:40.0	smartest people I know right now who's teaching social media, growing an audience, and starting a
0:45.1	coaching business. And you can take your expertise. You don't need a million followers, you don't need a
0:50.2	million subscribers. You just need to be very clear with your messaging and who it's for, and how to
0:54.7	reach them on a platform like Instagram. She's also very, very proficient on YouTube as well. She
0:59.5	has way more subscribers than I do. And this is such a treat to have Vanessa on because she tells
1:03.7	great stories. And more than that, teaches strategies that work. So you're going to love this. Welcome
1:08.4	to session 617 of the Smart Passive Income podcast. Find Vanessa on Instagram, on YouTube. We've
1:14.3	more links for you at the end of the show, but stick around because this is going to be a great one.
1:17.7	Here she is Vanessa Lau. Welcome to the Smart Passive Income podcast,
1:24.8	where it's all about working hard now. So you can sit back and read the benefits later.
1:31.6	And now your host, he wants to open a restaurant called the App Store that only serves appetizers
1:38.8	Pat Flynn. Vanessa, welcome to the Smart Passive Income podcast. It's so great to finally have
1:46.4	you on. Thanks for having me. I'm so excited to be here. And I don't say that because we've been
1:51.6	trying to get this interview going for a while and there's been like stuff on your end with
	...

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