SPI 613: The Business of Writing and Publishing Books with Azul Terronez

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 21 September 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

#613 One of the best ways to help your audience is to write a book based on your knowledge and experience. However, the key to connecting with readers is going from what you know to discovering your true message. But what does that even look like? How do you go from just sharing information to inspiring and motivating people to take real action? My guest, Azul Terronez, teaches people how to do exactly that. He is the CEO of Authors Who Lead, where he and his team help leaders write and publish the kinds of books that take brands to the next level. In this episode, we discuss the book landscape today and the business behind it. We also look at Azul's incredible company and how he's removing himself as a bottleneck and allowing other coaches to teach his method. This is a great episode for you if you’re looking for strategies to elevate your brand and stand out. Show notes and more at SmartPassiveIncome.com/session613.

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Transcript

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0:00.0	Books tend to be overstuffed, and that's the hardest part is trying to go from what
0:04.7	you know to what your message is, because I often say books aren't words, and I know
0:10.2	that can be confusing.
0:11.6	Books are messages that are contained by words, because people are reading a book not
0:15.7	to gain information, because most of us are drowning in information.
0:19.1	We're looking for encouragement, inspiration, confidence, and then some actionable things
0:24.6	to do.
0:25.6	But if we're not certain that this book's for us, we will stop reading.
0:29.9	Without today's guest, a lot of my work would not exist.
0:33.8	His name is Azul Toronos.
0:35.5	He was actually on the podcast 234 episodes ago, and episode 379, that was a long time ago.
0:42.2	We were talking about book writing, and how a book increases your authority and how to
0:45.6	get started with that.
0:46.6	But I wanted to bring Azul back on, not just for an update on book writing, because it's
0:50.6	still something that we should be doing.
0:52.6	But we do talk about that, like the opportunity that is in front of us right now with regards
0:56.2	to writing books, and how it increases our authority, especially as leaders.
0:59.9	And what that can do for our businesses and our brands.
1:02.4	But more than that, I wanted to get it inside look at Azul's business.
1:05.6	He and his partner Steve have created an amazing empire that is here to help service leaders,
1:12.1	and leaders who write books.
1:13.9	Authors who lead is the name of the brand, as well as the podcast.
	...

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