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The Smart Passive Income Online Business and Blogging Podcast

SPI 513: The Untapped Potential of Cohort-Based Courses with Wes Kao of Maven

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Entrepreneurship, Affiliatemarketing, Podcasting, Business, Emailmarketing, Videomarketing

4.83.8K Ratings

🗓️ 6 October 2021

⏱️ 50 minutes

🧾️ Download transcript

Summary

#513 A lot has changed recently when it comes to online courses. For a while, it was all about having as much content as possible. Sixty hours of video and five hundred worksheets? Great! Ship it! We might have thought that way once, but we know now that's just the wrong way to build a course. We want our course experiences to be more efficient—for both the course creator and the students taking it. But online courses have continued to evolve beyond just more efficiency. It's about the experience people have around that content, and how we can enhance their learning through extra guidance and community. This evolution is showing up in the form of cohort-based courses—”cohort” meaning a group of people, in this case, course students. The concept isn't exactly new. Cohort-based learning has been around for a while. (You may be familiar with “schools” and “classrooms.”) But when it comes to online education, cohort-based courses have come to the fore thanks to people like Seth Godin and his altMBA program, which a lot of very successful people have gone through. Credit for coming up with the altMBA concept actually goes to someone named Wes Kao—and she's our special guest here today. Wes is a cofounder at Maven, a platform where you can create and teach your own online cohort-based courses. In fact, I and a couple of my teammates on Team SPI have had the privilege of taking a cohort-based course from Wes and her team on how to do our own cohort-based courses. We're now running several “boot camps,” as we call them, where we lead a group of people through our courses in a more structured format, with accountability, working hours, and group collaboration. We're going to talk today with Wes about exactly what a cohort-based course looks like, how it'll deliver better results, and how to go about creating your own cohort-based course. Show notes and more at SmartPassiveIncome.com/session513.

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Transcript

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0:00.0

Sometimes getting an online course just by itself isn't enough to get you where you want

0:04.2

to go, right?

0:05.2

You know what this is like.

0:06.3

Sometimes maybe later, turns into maybe tomorrow, which turns into maybe never.

0:10.0

And that's just a waste.

0:11.0

But it doesn't have to be like that.

0:12.4

If you want education, community, accountability, and the growth that you deserve, you can

0:16.9

have it all in one spot with SPI's brand new All Access Pass.

0:21.6

All Access brings education and community together.

0:24.4

This is community-powered courses.

0:26.7

All in one roof to support you and hold you accountable.

0:28.8

It's the best thing that we've created so far to help entrepreneurs like you start building

0:32.0

real growth in your business.

0:35.0

Community-led courses are a ground-breaking approach to online learning.

0:37.8

In one study, the American Society of Training and Development found that 95% of people

0:41.8

are more likely to meet a goal when they're held accountable by others going through ongoing

0:47.1

meetings and progress check-ins, etc.

0:48.9

Which is exactly what we offer.

0:50.4

You're not just getting access to a course.

0:52.8

We've designed the All Access Pass to offer several pathways.

0:55.5

So no matter where you are in your business, even if you're just trying to pick an idea,

0:58.7

we have a curriculum design for you.

...

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