SPI 448: How to Use Scarcity and Urgency to 10x Your Sales and Marketing with Jack Born
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 18 November 2020
⏱️ 45 minutes
🧾️ Download transcript
Summary
#448: Our job as marketers to help people make decisions, even life-changing ones. Creating scarcity and urgency ("scurgency," as I once heard someone put it) is the name of the game.
Why is scarcity so necessary and what can it do for us? What's the psychology of selling, how do you set deadlines in a genuine way, and how do you help someone commit to life-changing action? Jack Born, today's guest, has the answers to those questions and more, plus a story about kitesurfing that perfectly illustrates the power of deadlines
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Transcript
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| 0:00.0 | Quick question, are you ready to grow the heck out of your email list? |
| 0:03.2 | Well, you need a quiz to do that. |
| 0:05.0 | And an interact quiz is the easiest way to capture emails and grow your list while providing |
| 0:09.2 | a fun piece of value for your audience. |
| 0:11.4 | So interact is the easiest and simplest way to build a quiz and launch it for lead generation. |
| 0:16.2 | They've got the tools and the tactics you need to transform your email list into an empathy-fueled |
| 0:20.6 | money-making machine. |
| 0:22.0 | On average, their customers see a 40% conversion rate from website visitors to subscribers. |
| 0:27.5 | And a quiz isn't just your average lead minute. |
| 0:29.9 | According to BuzzSubo, the average quiz gets shared 1900 times. |
| 0:34.4 | Quizzes aren't just the highest converting lead minute out there. |
| 0:36.5 | They're also the most effective because you can learn about your audience, their interest, |
| 0:39.9 | and what they care about. |
| 0:41.1 | And they're fun and interactive and engaging. |
| 0:43.6 | Interact makes it easy to get started with hundreds of fully customizable templates, complete |
| 0:47.5 | control over the look and feel of your quiz, and over 30 native integrations. |
| 0:51.8 | Now interact is making it even easier to build the best quiz for your business with Interact |
| 0:56.0 | AI. |
| 0:57.0 | You can start growing your email list in a manner of minutes. |
| 0:59.7 | Sign up today and join the Interact AI wait list at smartpassivingcome.com slash try |
| 1:04.1 | interact. |
| 1:05.1 | Again, sign up and start growing the heck out of your email list at smartpassivingcome.com |
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