Welcome back or welcome to the single track podcast. I am your host, Finn Melanson. And in this

episode, we chat with Dave Dombrow and Kevin Fallon, the co-founders of Speedland, a new trail

running shoe brand on the market. We cover their backgrounds in the running industry at Nike

Under Armour and Puma, how those experiences informed

the mission at Speedland. We get into how they are repositioning the product as a piece of

equipment instead of a shoe, how they communicate the overall value of what they're selling,

how they differentiate their target personas, the advantages and disadvantages of starting a new brand

in our sport, as well as the lessons

of their entrepreneurial journey so far. Let's dig right in. While I haven't had a chance to

try the shoe just yet, I will say that I'm such a big fan of disruptors in general in any industry.

And Dave and Kevin are certainly that. I love the passionate conversation there starting in the

running community. And at the very least, I hope you will pick up on that in this one. So let's get

started.

Okay, welcome to the single track, Kevin Fallon and Dave Dombrow, the co-founders of Speedland.

All right. Great to be here. Thanks for having us.

There's a lot I want to talk about when it comes to Speedland. You came on my radar because

you have a shoe that costs $375, which the marketer

in me is like, that's brilliant because it sparks a conversation on both sides of the eye,

which are equally passionate. Some people probably love it. Some people are like, what the

hell? But I like to start out a little bit more lighthearted with a question, and that is,

what is exciting you both the most about trail running these

days? You want to start? Sure. I think there's many levels to talk about that. But there's a lot of

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