And welcome, welcome to a special Friday edition of Tech Check.

I'm Deirdre Bozen.

San Francisco today, the Dow closed in the green for the 10th day in a row.

It's the longest rally in six years, but tech, tech is cooled off this week and just ahead

of the mega cap earnings parade, we've got Google, Microsoft, Meta, Intel, those are the

names up next week, Amazon and Apple, the following.

Like last quarter, the Magic Bullet, it may be artificial intelligence, but simply mentioning

AI a few times on your earnings call or maybe many times, it's not going to cut it.

We're now in a new show me the money era.

In video was one of the last tech giants to report last time around.

You might remember, it's monster surge, showing investors, AI is here and it's going to

book revenue a lot of it this year.

So even though we are still in such early earnings companies, they are already charging for products,

Microsoft announcing earlier this week that it would be charging for its AI tools and shares

promptly hit an all time high.

The price, $30 per user per month, pretty steep price and very different than the era of

tech when products like Gmail were given away for free.

When analysts estimates it could generate some $14 billion in new revenue a year for Microsoft,

it's important that investors see that monetization.

Here's why.

Seven companies, you may know them as the magnificent seven, they are carrying the market

right now, making up an I watering 30% of the S&P 500 driven by expectations for AI and

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