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What's happening to everybody out there and inside Carolina land?

I am Joey Powell with a special podcast today.

We are brought to you by Johnny T-shirt and Congruity. As you can see if you're watching this and as you'll hear as you're listening to this,

this is a special edition of an inside carolina.com podcast with me today, Graham Boone.

So I can remember when Graham first jumped in in the big chair at Heels for Life, which

is the UNC football NIL collective.

When Graham first jumped in the big chair before the Florida A&M game two years ago, came,

joined Tommy Ashley and I in the middle of a deluge before that football game on Inside

Carolina Live.

He's now had, excuse me, two full seasons at the helm, running heels for Life Collectiv.

And the reason we're doing the show today is after the season, a lot of folks had a lot of questions about, you know, NIL.

And now it's you can't open any sort of social media app.

You can't read anything about college athletics without seeing those three letters strung together.

And specifically around the football side of things, they have a campaign going on today at starting today at Heels for Life.

Hold the line. Graham, first off, tell me why we're calling a hold the line.

Is it just the fact that you're a huge Toto fan or there's some other,

...