The So, All right, so this week with Kevin Rye from Think Fan Engagement, I'm really glad you could

join us.

I mean, it's kind of a prescient time for thinking about fan engagement.

When your fans stormed the stadium and get a game called off,

fan engagement's gone a bit wrong.

So Kevin, a great pleasure to have you with us today.

Thanks for having Maker.

So look, let's get into what Think Fan Engagement is first and a little bit about your

background. You spent a long time with supporters

direct so you know deep in the world of of working with fans and understanding

fan culture and and supporting now supporting clubs and fans do it a bit better so yeah.

So me yeah I mean I'm very much kind of what some some might call an activist PR in the trade it's a it's a known term it's people

like me who've kind of been out there experiencing the organization as a user,

as a, in this case a fan,

you know, at my club and I came,

you know, nose to nose with the worst excesses

of bad ownership as a Wimbledon fan and that's

where I became involved with the campaign to try to stop the franchising in Wimbledon, which isn't something we succeeded in sadly.

But the results aren't bad. Obviously, FAN owned up the division, six promotions,

whatever it was in, you know, however many years, a ridiculous journey.

Again, it's something we seem to like to do at Wimbledon.

We like a challenge back at Plow Lane, but I got taken on within a couple of years of

...