Hey everybody, what's up? It's Chase. Welcome to another episode of the show. Today's show is special.

And right now you're saying why, Chase. And the simple answer is because this is an announcement right this minute.

I am very excited to share with you the announcement that

I today am releasing a collaboration. It is a shoe, tennis shoe that I designed with the shoe

brand K-Swiss. 18 months in the making. And right now you might be going, wait a minute, you designed a

shoe. It's like, yeah, normally they're reserved for, you know, Michael Jordan and pro basketball

players or skateboarders or whatever. So the story behind getting a shoe deal, I think is fascinating.

And that's what this episode is. But before we get into the details,

a little bit more detail about the episode, what you're about to hear, you might want to press

pause on this because the shoe has just dropped right now. Today is June 23rd when this episode

is dropping right now. And at 9 a.m. Pacific, that's when the shoes are available. They are a limited

edition. 1,000 pairs only will ever be made, and they are until now at k-swis.com slash

Chase Jarvis. All right. So I'm going to assume, and fingers crossed, that you go check it out

and pick up a pair or two. And now a little bit more

in the back story. So in this conversation, I invite people from my text community to, I share

with them a number of days early. This was a quarter last Sunday. So here we are four days

early. All of the details of the shoe deal, why I was offered the deal, the process that I went

through to choose materials and aesthetic and the design experience is a huge journey and

so joyful and like any project, you know, full of curveballs.

But I wanted to share the values behind the shoes, the materials, what I had in mind when I made this for you. Now, you know, many of my community have been asking for merchandise for a long time. And, you know, you might think I would do shirts or hats or, you know, lightroom presets. But that's precisely why I wanted to do something

very, very different than what would normally be expected. So if you're interested in this

story behind the story today of today's launch, this episode's going to be fascinating for you.

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