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Once a year, we turn to you for help.

We don't want children to suffer.

We don't want families to struggle.

And we know that together, we can do whatever it takes to make it happen.

Your donation saves lives.

This is the WSP Carathon from the Applet Cancer and Blood Disorder Center at Children's Healthcare of Atlanta.

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All right, let's make some noise. Let's hear some noise in here. Let's go.

The Carathon continues its swing through day one and obviously doing a great job so far.

This is usually my favorite moment. Actually, have two favorite moments of the Carathon every year.

It's when we start and it's when we finish.

Because at the start, by the way, this is the Von Hessler Doctrine.

We'll be with you until 7 p.m.

When we start, this is when the little challenge between me and my audience begins.

Because I come in on a day like this and I think to myself, I have one job.

And that one job has to do with every single one of you listening.

My one job is to get inside of your wallet and get

as much out of that wallet as I can. And, look, and leaving you reasonably sound in your

own personal finances, obviously, we don't want you to give $1 more than you can, but we want

...