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The Cardone Zone

Special Edition: The Ecosystem of Social Selling with Jamie Shanks

The Cardone Zone

Grant Cardone

Business, Careers

4.84.1K Ratings

🗓️ 14 February 2017

⏱️ 13 minutes

🧾️ Download transcript

Summary

Jamie Shanks talks to Grant Cardone about the ecosystem of social selling and how selling is changing in the world today. Jamie is an expert at helping sales and marketing align. The first step is where is your buyer? Are they on Facebook? Are they on LinkedIn? You need to be there along their buying journey and arm them with information. Your job is to start conversations using the digital assets available to you. Be sure to watch this video for Jamie's thoughts on what he calls trigger, referral, and insight-based selling!

Transcript

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0:00.0

Hey Grant Cardone here, and I'm so excited to introduce to you number one somebody that I'm just like a huge fan of

0:07.0

I've done a bunch of work with already Jamie Shanks his company is sales for life now folks check this out

0:13.8

Okay, I'm bringing Jamie in to be at the 10x growth conference and let me tell you why he basically takes companies all around the world

0:21.3

Okay, and he builds a social selling ecosystem for you

0:26.0

Okay, I want to bring him on to the show today to explain to you what that is, but it's about taking your sales your marketing

0:32.6

And and and and your enablement the delivery okay because this this dude

0:37.4

I'm telling you his company changes the digital landscape for your company. We're in a changing world

0:44.3

If you're doing business to business if you're doing retail if you're doing everything online

0:48.9

Which most things are going virtual and online today?

0:51.6

Jamie Shanks is going to be at the 10x growth conference Jamie buddy so so good to spend time with you today and I cannot wait to see you in my

0:58.1

Emmy thanks for the invite Grant so so Jamie talked to me about some of this stuff like like

1:05.3

How is selling changing in the world today? Yeah, now I was I was somebody that started a consulting firm in 2010 and failed miserably

1:14.2

Almost went bankrupt because I didn't adjust to my buyer my buyer

1:18.2

It's guys like you grant VPs of sales VPs of marketing and they were doing due diligence online and I wasn't changing with them

1:25.8

So through that

1:27.7

Failure I learned that I needed to approach the buyer as it as a you know a digital newspaper

1:33.6

So I completely changed myself and through that we created a curriculum that's now scaled around the globe to 300 customers

1:40.8

globally and all we do is help sales and marketing better align and

1:46.1

And create a totally integration and the byproduct of that is social selling so so so like how does that affect my business like am I

1:54.9

What does that mean social selling like is that mean we're using Facebook to sell or

2:00.9

Absolutely be where the buyer is so first step for you you need to analyze where is my buyer my buyer sits on LinkedIn and Twitter

2:09.2

For our customer success team they sit on Facebook and in Europe in zin or QQ lime webo

...

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