Special Bonus Episode: Why Don’t We Feel Smart?
Naughty But Nice with Rob Shuter
iHeartPodcasts
4.4 • 606 Ratings
🗓️ 18 September 2021
⏱️ 19 minutes
🧾️ Download transcript
Summary
The most foolish thing I ever did was spend too much time believing that being really smart was a personality trait. I accepted that I wasn’t good enough and there was nothing I could do about it. Then I did the worst thing I could ever do - I stopped trying.
But the way I had been thinking about the concept of being smart was a lie.
Marc Lupo turns the table on Rob by asking the questions about his new book, 'The 4 Won Answer,' which is already being called ‘The Best Self-Help Book EVER’ by OK! Magazine.
PRE ORDER A COPY OF ROB’S NEW BOOK
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This is an I-Heart podcast. |
| 0:02.5 | Guaranteed Human. |
| 0:19.0 | Hello, hello, hello, and welcome to the Noddy but Nice show. |
| 0:22.8 | I'm your host, Mark Lupi Lu Lupo. |
| 0:25.5 | And today is a special bonus episode where I'm turning the tables on Rob and asking him |
| 0:31.5 | all of the questions to celebrate his new book, The Four Word Answer, which you can order right now on Amazon.com. |
| 0:39.6 | Now, Rob has worked with some of the biggest stars in the world, Jennifer Lopez, P. Diddy, Alicia Keys, Jessica Simpson, and even British royalty. |
| 0:48.3 | And now in his first book out this week, he promises to make you the star of your own life. Rob, hello and congratulations. Hey, Mark, thank you for doing this. It feels a little strange to be in the other seat, but I know I'm in very, very good hands. There are no questions off limits. You've had the advance of the book. You've read the book. So anything you want to ask about the book, |
| 1:11.8 | it's all up to you. Let's go. It's tea time. It is tea time. I'm so excited to be interviewing you. |
| 1:18.1 | This is so exciting. So Rob, we've been talking about this book for a long time, but can you |
| 1:23.0 | explain what is the four-word answer? It's a really good question, the most important question. |
| 1:28.2 | So every successful person I have ever met could describe themselves who they are in just four words. |
| 1:36.1 | It's the most important question anyone is ever going to ask themselves, who are you? |
| 1:42.3 | Who are you in just four words? So entire marketing departments, |
| 1:47.3 | PR departments, branding departments, I've worked in many of them. We had one job. And that was to |
| 1:52.9 | try and figure out who our clients were and then promote that. I can say, only those comfortable |
| 2:00.3 | enough in their own skin knew the answer and only those |
| 2:04.2 | that knew the answer would be successful which is why it is essential that we all know who we are |
| 2:11.5 | who are you and you've got to be able to answer it in just four words I love that and. And like you said, I am lucky enough to have |
| 2:19.0 | gotten an advanced copy of the book and I absolutely loved reading it. But there was one chapter |
| 2:24.7 | that really kind of spoke to me and it's the importance of making one of your four words |
| 2:30.6 | smart. Now, Rob, why don't we feel smart? That's a really, really, really interesting |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from iHeartPodcasts, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of iHeartPodcasts and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.