Sounds That Sell

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 5 December 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Every once in a while, we drop an interesting show into our feed that we think you’ll like.

This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds.

The show’s title comes from the highest frequency that can be perceived within the human hearing range.

In this episode, host Dallas Taylor explores the world of advertising jingles.

They used to be an advertising staple, but these days, most have disappeared.

Except - for insurance company commercials - that are bucking the trend.

It’s an interesting sonic journey - and Under The Influence host Terry O'Reilly makes a special appearance.

Enjoy.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free, tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:41.8	This week, we thought we'd send you a bonus podcast.
0:46.7	This is a podcast that we all listen to here at Under the Influence.
0:52.7	It's called 20,000 Hertz, and it's a show that reveals the stories behind the world's most recognizable and interesting sounds.
0:56.6	Enjoy.
0:57.8	You're listening to 20,000 Hertz.
1:01.2	American Family Insurance.
1:04.4	Liberty, liberty, liberty, liberty, liberty.
1:07.4	Nationwide is on your side.
1:10.6	Here in America, insurance jingles are everywhere.
1:13.9	We are farmers.
1:15.5	Bum, bum, bum, bum, bum, bum.
1:17.4	You might be totally sick of them,
1:19.4	or you might think they're actually pretty fun.
1:22.1	Digit, dig it, dig it, dig it, dig it, dig it, dig it, 21st.
1:24.9	Some of these jingles have been around for over 50 years.
1:28.5	A man from nationwide is on your side.
1:36.0	And new ones are still being created today.
	...

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