4.8 • 27.5K Ratings
🗓️ 17 May 2019
⏱️ 19 minutes
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| 0:00.0 | Thanks to the Robert Wood Johnson Foundation for underwriting this special two-part series |
| 0:04.4 | about the power of sound to affect and influence our health and well-being. |
| 0:08.8 | The Robert Wood Johnson Foundation is working alongside others to build a culture of health |
| 0:13.7 | for everyone in America. |
| 0:15.5 | Learn more about them at rwjf.org. |
| 0:20.3 | This is 99% Invisible. |
| 0:22.5 | I'm Roman Mars. |
| 0:23.8 | Nearly everywhere we go, we're bombarded with human-made sound. |
| 0:33.0 | It's especially bad in cities. |
| 0:35.6 | Cities in the past think about where you'd have horses and buggies. |
| 0:40.5 | You hear clopping, you'd hear banging of wood against stone. |
| 0:46.0 | Very noisy experiences. |
| 0:48.2 | That's Joel Beckerman. |
| 0:49.4 | He's a composer and founder of a sonic branding and design company called Manmade Music. |
| 0:54.6 | Then cars came along and we're sharing the road with these horses. |
| 0:59.2 | And so not only did you have the horses at one rate of speed, the cars at a different |
| 1:04.2 | rate of speed, so lots of honking of the horns, it must have been a cacophonous mess. |
| 1:14.6 | But things got even worse when cars came to dominate the roads. |
| 1:18.4 | If you fast forward to really what the soundscapes were, let's say in the 50s. |
| 1:25.2 | So in the 50s, it was all about muscle cars. |
| 1:28.4 | It was all about the loudest car you could have, Mustangs, Corvettes that were really, |
| 1:35.0 | really loud. |
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