SoulCycle: Julie Rice & Elizabeth Cutler (2019)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 19 April 2021

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Before Elizabeth Cutler and Julie Rice met, they shared a common belief: New York City gyms didn't have the kind of exercise classes they craved, and each of them wanted to change that. A fitness instructor introduced them over lunch in 2005, and before the meal was done they were set on opening a stationary bike studio, with a chic and aspirational vibe. A few months later, the first SoulCycle opened in upper Manhattan. Since then, SoulCycle has cultivated a near-tribal devotion among its clients, with studios across the United States and Canada.

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Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	So really quick, we're running a super fun episode from the archive this week.
0:32.0	It's a story of Julie Rice and Elizabeth Colour of Soulcycle.
0:36.0	And like many fitness companies during the pandemic, Soulcycle has moved lots of its classes outdoors, to rooftops and parking lots.
0:45.0	You name it.
0:46.0	But of course, Soulcycle started as just one indoor space, with IKEA furniture and a rickshaw out front for advertising,
0:55.0	and how Julie and Elizabeth grew it from there.
0:58.0	It's a pretty great story, and I hope you enjoy it.
1:02.0	In a democracy, change comes from the ballot box, but sometimes the will of the people is overrode by an assassin's bullet.
1:10.0	From Wondery, American History Tellers is a podcast that explores the events and people who shaped our history.
1:16.0	The newest season explores the assassins who changed our country.
1:19.0	Long before the Secret Service was created, presidents walked freely amongst the people. That was by design.
1:25.0	Armed guards were synonymous with European monarchs and dictators, but America's idealistic innocence would soon change, starting with President Lincoln's assassination.
1:34.0	Each episode, this season details a different madman's pursuit and the root of their animosity for the leader they struck down.
1:40.0	You'll learn about every critical moment leading to the assassination and how, as a result, the country changed forever.
1:47.0	Follow American History Tellers wherever you get your podcasts. You can listen ad-free on the Amazon Music or Wondery app.
1:55.0	I'll never forget. The first time I took my parents, they came to the studio. My dad looked around and my mom opened doors and peaked under desks and my dad looked around.
	...

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