Soufiane “Souf” Bernoukh: Humor, Hoops, and Holy Buckets

Unglossy

Bun B, Tom Frank, Jeffrey Sledge

Entrepreneurship, Business, Personal Journals, Society & Culture

4.9 • 917 Ratings

🗓️ 1 December 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tom Frank, Bun B, and Jeffrey Sledge sit down with Soufiane “Souf” Bernoukh — the mind behind Halal Wrist and one of the most original voices in sports entertainment today. Souf shares how a childhood full of jokes, a late start in basketball, and the hustle of Division III ball shaped his creative path. He unpacks the creation of his signature trick shot, the midnight hotel-shift videos that ignited his rise, and the Ramadan clip that went viral enough for Drake to reach out. The conversation dives deeper into identity: how Souf navigates stereotypes, represents Muslim culture on a global stage, and uses comedy and craft to build connection. He discusses the growth of the Halal Wrist brand, lessons from running (and pausing) his restaurant, and the launch of the Helal Wrist Foundation — a mission to build courts, uplift communities, and create opportunity worldwide. With laughs, honesty, and plenty of basketball analogies, this episode explores how faith, culture, creativity, and brand storytelling come together in one of today’s most unique creator journeys. Tap in — when the prayers go up, the buckets come down. This is Unglossy. "Unglossy" is produced and distributed by Merrick Studio and hosted by Bun B, Tom Frank and Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and check out all our episodes at https://wearemerrickstudios.com/unglossy-pod. Send a text Support the show Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Last week on Unglossie.
0:22.8	You could imagine just like Bumbee performing out in front of the crib before you pull up, Snoop outside. You got Robin Thick just outside playing the piano, you know what I'm saying, before you pull up. Like, that's, I wouldn't be mad at that. Yeah, I couldn't be mad at that. I think what you could do is find out who your neighbor's favorite artists are and invite them to the porch.
0:28.3	From the top.
0:28.9	Go ahead.
0:30.4	I'm Tom Frank.
0:31.7	I'm Jeffrey Slick.
0:33.0	And I'm Buzz B.
0:34.2	Welcome to ungloss.
0:39.3	Real stories, unfiltered dialogues, and the voices move in culture beyond the gloss of heights and headlights. So buckle up ongloss. Real stories, unfiltered dialogues, and the voices moving culture beyond the gloss of heights and headlights.
0:40.3	So buckle up on Glossy starts now.
0:46.3	This is going to be fun.
0:47.3	This is going to be fun.
0:48.3	I'm actually a very big fan.
0:50.3	Like, it means a lot, man.
0:52.3	You're a legend and, you know coming up listening to your music
0:56.3	and stuff like that before like pregame and basketball so it's like it's an honor you know
1:01.4	I love it this is gonna be fun we're gonna start with some other things though first bun I got some
1:06.1	things for you okay all right so hey we are back for another unglossi.
1:12.0	Hey, guys, we got our first listener question that came in.
1:14.9	Okay.
1:15.5	And it kind of cracked me up a little bit.
1:17.4	Really?
	...

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