Doug, thank you so much for having me here today.

Thanks, Sarah.

So we're here in the holiday section. What is new about your strategy this year for holiday? Yeah, thanks for coming to the store. Thank you for having me. We're an Omni retailer, so we've got things going on e-commerce-wise, stores-wise, marketing-wise, and we just had a chance to walk around and show you a little bit about what's happening with our remodels here. We've got quite a few stores that have been refreshed,

and that's exciting as we head in

to this Christmas season.

How is it going so far? How is the Black Friday, Cyber Monday, Thanksgiving period?

Yeah, we released our third quarter results early in November, and we talked about the fact

that we saw some softness at the end of October, but that

November had started off well. What we said at that time is that we expect that Black Friday

will go well and that things may be a little soft until you get closer to Christmas because

customers, generally speaking, are really price sensitive right now. They're prioritizing their

orders and they know that there's a chance

that the prices might be lower right before Christmas or right after Christmas with clearance.

And so that's what we expect to happen.

What are you seeing in terms of traffic around this important holiday period?

Yeah, we're continuing to see traffic growth in store plus even more transaction growth for pickup, curbside, and delivery.

As a company, our in-store business is continuing to grow, but we expect that this trend of faster growth for curbside and delivery will continue.

And we're happy to serve people however they want to be served. Customers these days shop in kind of an all the above way. They use stores, they use pickup, they use delivery. It's fun to come in here and pick up what you needed for Thanksgiving and also look at what was available for Black Friday, and that's the behavior we're seeing. What about by income level? Because it does feel like it's been bifurcated. Everybody's price sensitive. You know, we went through this period of inflation, which is now changed. We're starting to see some deflation, which we're happy to see. But as that price sensitivity went up, everybody was looking for value, and we did really well and continue to with higher income forwards. Higher income trading down. Is that still happening?

We don't like to think of it as trading down to come shop at Walmart.

It would be more like people are looking for value.

But as we've shown you, like in our apparel category, we've got better brands,

we've got some great values, even though they're at higher price points

...