Pleasure to speak to you both. Thank you for taking the time.

It's an interesting deal. Jamie, just talk us through a little bit how this works, because you,

last year, in a big deal, bought the global rights, basically, to David's brand.

We didn't buy the global rights. We partnered with David Beckham.

We don't like to say buy when you partner up with a live celebrity or athlete.

But you paid.

But we definitely paid money to be partners with David Beckham in perpetuity.

So it's just like a marriage where you go into this transaction where everything from A to Z, we are partners with David. But what's interesting

is David also took some of that money that we gave them and invested in authentic brands.

What is what is the partnership allowed you to do in the what year and a half since you've

been partners? Well I think spend more time with Jamie and the whole Salta family, which for me was a big part of

obviously me giving part of my company up that I built over the years of my business life

to someone that cares, that's someone that works as hard as he does does and to be part of authentic for me

was the next step of the journey to to build the brand and take it to the next

level you know I'd taken it to a certain point and then I felt that I needed to

partner and go into marriage with someone that I trusted that I knew that

would make a difference and take it to the next level.

And that's exactly what has happened in the last couple of years since we began this, this marriage.

How did he earn your trust? What was the early stage of the relationship?

You know, I met Jamie about nine and a half years ago. And at that point, my business wasn't at the point where I felt that I could give up part of it.

So I know that I needed to kind of gain control of my business.

And once I'd done that, I then built it up over the next few years.

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