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Real Estate Rockstars Podcast

SOTM 46: Coronavirus’ Impact on Real Estate Search Patterns: Dissecting the Data

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 4 May 2020

⏱️ 50 minutes

🧾️ Download transcript

Summary

More homeowners are searching for information on selling property now than before COVID-19 caused the U.S. economy to come to a standstill. On today’s podcast with Trevor Mauch of Carrot.com, we discuss what the data shows when it comes to coronavirus’ impact on real estate search patterns. In addition to data, Trevor shares his strategy for creating evergreen real estate content and getting it ranked higher in search results for more organic traffic and easier lead conversion. Plus, he covers paid marketing ideas and explains why you’ll get the best bang for your buck running Facebook ads right now. Get Instant Access to Hundreds of Free Real Estate Tools Visit hibandigital.com/toolbox Claim Real Estate Discounts, Free Trials, and More Visit hibandigital.com/resources Sponsors Rebus University - Get Over $10,000 in Real Estate Training for as Little as $97 Visit futureofrealestatetraining.com PadHawk - Find Your Market's Best Leads for FREE with a 7-Day Trial Visit padhawk.com Roddy's FLS - Discover Unbeatable Real Estate Deals with a FREE Foreclosure List Visit 4closure.info

Transcript

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0:00.0

If you're adjusting your content, adjusting your message, building authority, trust and

0:07.5

credibility, right now in your ads, in your videos, on your home page of your website,

0:12.0

we're finding that is increasing conversion. your So the big question is this, how do most agents who don't have access to the secrets that most successful agents hoard to themselves grow and

0:35.0

prosper in today's competitive real estate environment.

0:36.0

That's the question.

0:37.0

And this podcast will give you the answers.

0:40.0

I'm Pat Hybin and welcome to Real Estate Rockstars. Rockstars. Rockstars today I get to introduce you to a good friend of mine, the guy that founded, carrot, I know a lot of you guys are probably, you know, Garrett members or have heard of this before.

1:04.0

You know, Trevor Mock, you know, he's got, I'm going to let him tell the story of the website,

1:08.0

but the funny thing is Trevor and I go way back.

1:10.0

We grew up in the same town.

1:11.2

He used to sit next to my wife in school,

1:13.4

and it's just been so much fun

1:15.3

that we're in this same space.

1:17.2

But one of the reasons I really wanted to get Trevor

1:19.6

on here for you guys is he has been looking at so much real estate data since this

1:24.6

COVID thing happened and he can tell you a lot of stuff behind the scenes

1:27.4

about what people could be expecting with people interested in selling your

1:31.0

houses things like that.

1:32.6

And then also just the activity that he has done since COVID.

1:36.0

I mean, I have seen you totally turn it up, Trevor,

1:38.8

and just put out so much content every day.

1:40.8

So we're going to talk about that today.

...

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