Welcome to the TechBrew Right Home for Wednesday, October 1st, 2025. I'm Brian McCullough today.

Why Sora is all anyone can talk about, both the new social network and the new AI model.

Satcha Nadella is still Microsoft CEO, but he's taking some things off his plate.

ORA gets colorful, and a hardware company that we've not spoken about in years is back with AI on board.

Here's what you miss today in the world of tech.

Well, had I known they were going to just release it right away, I might not have told you about it yesterday, but yes, if you've been on social media at all, then you're probably

aware that OpenAI has released an invitation-only SORA app on iOS, powered by SORA 2,

to let people create and share AI-generated videos of themselves and their friends, quoting Axios.

The SORA app on iOS requires an invitation. An Android version will follow eventually, OpenAI

told Axios. The social app is powered by Sora 2, a new version of OpenAI's video model,

which also launched Tuesday. SORA2 adds support for synchronized audio and video, including

dialogue. Open AI says SORA2 is significantly better at simulating real-world physics,

among other improvements.

The original SORA model from February 2024 was in many ways the GPT1 moment for video.

Opening I said in a blog post, with SORA 2, we are jumping straight to what we think

may be the GPT 3.5 moment for video.

The SORA app creates shareable 10-second video clips based on prompts or photos as long as the

photos don't have people in them.

SORA users can include themselves in the video using a cameo feature that requires people

to follow a series of instructions to authenticate themselves,

an approach designed to avoid impersonation. They can also choose to allow their likeness

to be used by friends in their videos. When someone's own cameo is used, they are notified and have

...