Sophia Amoruso on branding, raising a fund, portfolio construction & more | E1684

This Week in Startups

Jason Calacanis

Technology

4.2 • 1.4K Ratings

🗓️ 23 February 2023

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sophia Amoruso, Founder and GP at Trust Fund, joins Jason to discuss her angel investments (1:23), raising a fund publicly (5:54), and the creative process (12:14). Then, they discuss portfolio construction and putting past identities to bed (27:04).

(0:00) Molly kicks off the show

(1:23) Previous angel investing experience

(5:54) Why Sophia is raising a public fund

(10:45) Linode - Apply to Linode's Rise program for up to six figures in discounts at https://linode.com/twist

(12:14) Branding and the creative process

(20:55) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist

(22:25) What stage of investing is Sophia going after

(27:04) Portfolio construction

(37:16) Brilliant.org - Go to http://brilliant.org/twist to start your 30-day free trial today and get 20% off your annual premium plan

(38:44) Pro rata rights

(46:56) Putting past identities to bed

(1:01:18) Fund cycles

(1:05:17) Investing in founders or investing in ideas & more

FOLLOW Sophia: https://twitter.com/sophiaamoruso

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood

Transcript

Click on a timestamp to play from that location

0:00.0	Alright everybody, welcome to Thursday, the week is almost done, a short week for a lot of you,
0:04.2	but we have a great interview for you today. I'm going to be saying that a lot over the next couple
0:08.7	weeks, but I mean it every time. Today we have Sophia Amaroso, Bob Nastygall, and girl, boss,
0:14.8	fame. She joined Jason, not me, to talk about raising her first venture fund, which she's
0:20.3	calling Trust Fund, breaking into the venture capital industry as an outsider with a unique
0:24.7	skillset, and her approach to branding and design much more. As well, it's a fascinating
0:29.4	conversation. A great interview, it's going to be a great show, stick with us. This week in
0:34.0	startups is brought to you by Linode. Apply to Linode's rise program for founder-led early-stage
0:39.9	startups and get a $500 credit up to $120,000 in infrastructure credits in year one, cloud consulting,
0:47.6	and so much more. Apply at linode.com slash twist. Lemon I.O. need to speed up your product
0:54.7	development without draining your budget, hire vetted engineers from Europe at lemon.io.
1:00.7	Go to lemon.io slash twist to get 15% off for the first four weeks, and brilliant.org. Brilliant.org
1:09.0	is the best way to learn math science and computer science interactively. Try everything brilliant
1:14.6	test to offer for a full 30 days, and get 20% off an annual subscription at brilliant.org slash twist.
1:22.8	All right, Sophia Amarosa is here. She is a serial entrepreneur, content creator, author, and now
1:32.2	she is raising her first fund called Trust Fund. Get it? Trust Fund. You're so good at branding.
1:39.3	Thank you. Trustfund.vc if you want to check it out.
1:43.5	Second time on the program last time was four years ago, 2019 episode 962, if you want to go back
1:48.9	for those of you who don't know, she found a nasty gal, the clothing retailer,
1:54.3	and she wrote an amazing memoir, Girl Boss that was made into a TV show, and she did some
2:02.8	Girl Boss rallies, then you did. What was your first class? Business class. Business class.
2:10.7	Business class. Yeah, so it's still doing business class. Still doing business class, and
	...

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