This is the Daily Tech News for Friday, April 3rd, 2026.

We tell you what you need to know, give you the important context and help each other understand.

Today, SOTI Interactive Entertainment bought Cid immersive Labs to level up PS5 Pro's game rendering.

Ooh, what does that mean? Well, we'll talk about it. I'm Jason Howell.

I'm Jen Cutter.

Let's start with what you need to know with the big story.

All right, Sony Interactive Entertainment, which is a mouthful in itself.

I'm realizing I just want to say Sony, but that's wrong, has acquired UK-based Cinemersive Labs, which is a startup that uses custom AI tools to turn standard 2D photos and videos into 3D volumes, volumetric data. The Cininn immersive team will join Sony's visual computing group.

They're going to help with its next-gen rendering and its visual technology. The core product

from the Cynomerive Labs team, at least at this stage, is a VR app called Parallax

that lets users view Parallax photos in

lifelike three-dimensional scenes using standard smartphones and stereo lens cameras. So that's

kind of the foundational layer of what they've been working on, how that will fit into Sony

and its work on the PS5 Pro remains to be seen.

But I mean, we have some clues.

Sony says this is part of a larger machine learning strategy that already uses or rather includes

PlayStation spectral super resolution, or you may see it referred to as PSSR on the PS5 Pro, that renders at lower resolutions

and then uses AI upscaling to hit 4K.

And by doing that, it frees up performance headroom, right?

Well, in fact, along those lines, Sony also just shipped a new update to PSSR a few days ago that is accessible

on Assassin's Creed Shadows on the PS5 Pro and there it's sharpening pixels, it's stabilizing

images, reducing visual artifacts, that sort of stuff. It's definitely an upgraded improvement

...