Solving America’s Innovation Crisis

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 7 March 2013

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bruce Nussbaum, professor at Parsons The New School of Design and author of "Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire."

Transcript

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0:00.0	If you work with early career professionals, my colleagues at
0:03.8	HPR have a great new podcast for you. It's called New Here. Think of it like the
0:08.4	Young Professional's Guide to Building a Meaningful Career on your own terms.
0:11.9	Share New Here with the Young Professionals in your life. a meaningful career on your own terms.
0:12.8	Share new here with the young professionals in your life.
0:15.9	Listen for free wherever you got your podcasts.
0:18.6	Just search new here. Welcome to the HBO Idea Cast, I'm Sarah Green.
0:32.9	I'm talking today with Bruce Nussbaum, Professor of Innovation and Design at Parsons School of
0:37.0	Design, and author of the new book Creative Intelligence, harnessing the power to create,
0:42.4	connect, and inspire.
0:44.0	Bruce, thanks for talking with us.
0:45.0	Oh, it's my pleasure.
0:46.0	You say that only 9% of all U.S. public and private companies are doing any kind of serious innovation which is hard for me to believe
0:54.4	that it's really that bad so how did you get that number and tell me a little bit
0:58.2	about the dire straits that were in? Well you know I was stunned when I heard
1:02.0	about this a good friend of mine, Mike Mandel, who was the chief economist at Business Week when I was there, did a great cover story in which he coined the term the innovation shortfall.
1:15.0	And it was a stunning idea, you know, we're all used to our iPads and iPhones and Facebook
1:21.0	and we live most of us in a space that we think is very high-tech and very
1:26.5	innovative and and so we think the whole world is like that but when he went
1:31.2	back and and did some very serious economic research, he came upon these great,
1:36.0	I'm going to be very specific with you, right?
1:38.0	The National Science Foundation report released in September 2010, called the 2008 because the research took place at that time.
	...

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