I wasn't experienced enough. I was too young. You were just branded thick.

Nick Jones, the founder and CEO of Soho House.

With an empire of private clubs around the world.

It's the most see and be seen type of place.

Not everyone gets it.

Your upbringing is particularly compelling to me because you are somewhat counted out.

I'm hugely dyslex it.

People didn't understand that.

You were just branded thick.

There was not much choice for me.

You've created a business which brings a lot of people joy.

That first Soho House on Greek Street, why did it work? I wanted to prove that hospitality

could be done differently. I can't think of a time when I was thinking about

making an aspirational brand. I've always been obsessed about the member and that was always my number one thing

they've created that. If you don't make mistakes you're not pushing yourself

you're not taking yourself out of your comfort zone.

Maybe I was trying to prove to my family that I could do this and I think that's an

invaluable lesson.

At what point does that desire to prove something need to be contained because it might come at the

expense of like life balance?

A very good question and I think...

So without further ado... And I think think

...