4.6 • 716 Ratings
🗓️ 27 February 2024
⏱️ 5 minutes
🧾️ Download transcript
Today is Tuesday, February 27, and we're looking at Squishmallows vs. Build-a-Bear.
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0:49.2 | Thank you. Wondery. I'm David Brown, and this is Business Wars Daily on this Tuesday, February 27th. |
1:06.3 | Great to have you with us. If you have someone under the age of, oh, about 20 or so living with you, |
1:11.6 | chances are you may have a fuzzy, funny-looking sidekick living with you, too. No, not a pet. A |
1:17.8 | Squishmallow. A Squishmallow is a cuddly egg-shaped plush toy, and to say that they've become a craze |
1:24.3 | over the past few years is vast understatement. |
1:32.7 | Squishmallows first came on to the market in amusement parks and specialty shops about seven years ago, the BBC reports. At the time, there were just eight characters. Since then, |
1:38.0 | viral social media posts from celebrities like Lady Gaga and Kim Kardashian with their squishmallows |
1:43.6 | have skyrocketed the toy's popularity with 100 million of them so last year alone, making them the top-selling toy. |
1:52.4 | The brand has been so successful that it caught the eye and the investment dollars of none other than Warren Buffett. |
1:59.1 | But this toy story doesn't end there. |
2:02.0 | This January, popular Make Your Own plushy retail chain, Buildabair, |
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