All right, everybody, welcome back to another edition of the Untitled Jeff Gluck podcast.

I'm your host, Jeff Gluck, and I'm so happy to have a very special edition of the podcast for you today with NASCAR president Brent Dewar.

Now, Brent Dewar is a native of Vancouver, Canada, who had a more than 30-year career

at General Motors before joining NASCAR as its chief operating officer, where he was

eventually promoted to president in July. After he was promoted, I was really interested in trying to get

him for the podcast because I just felt like, you know, maybe a lot of fans didn't really know much

about him, didn't really know who he was yet. You know, obviously, Mike Helton's been very

visible over the years. People have gotten to know Steve O'Donnell a lot better. But Brent Dewar really

hasn't been on people's radars as much,

and yet he's been running NASCAR's day-to-day operations.

So I figured a podcast would be a great way to do that with him and the social spotlight,

specifically because he has active Twitter presence.

So I want to say I'm very thankful to Eric Nyquist from the NASCAR Integrated Marketing Communications Department for helping me get this interview, set this up, and especially working the time on Brent Dewar's schedule on a very busy race day at Darlington.

And I really appreciate Brent sitting down to give all of us some insights on not only social media, but his philosophies in general.

All right, everybody. I'm here with NASCAR president, Brent Deworth. Brent, how are you?

Very well. Jeff. How are you? I'm doing great. It's a great race to here at Darlington.

Now, to prep for this interview, I noticed I went back through your Twitter account and you've been on

Twitter almost as long as I have. I mean, I everybody's like, oh, you've been on Twitter forever,

Jeff, like 2009. You were on 2009 also. So I was curious what attracted you to want to get on

Twitter in the first place way back then when it wasn't as big as it was now? I think it was,

I was the, you know, came in the marketing side in the automotives and each of the social media platforms were developing.

And I liked Twitter because it was like an open email, right?

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