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The Teardown

Social Spotlight with Jon Wood of Wood Brothers Racing

The Teardown

Dirty Mo Media & SiriusXM

Sports, News, Sports News

4.8761 Ratings

🗓️ 25 May 2017

⏱️ 18 minutes

🧾️ Download transcript

Summary

Each week, I’m asking someone from the racing industry about their social media use in a feature called the Social Spotlight. Up next: Jon Wood, who is the man behind the @woodbrothers21 Twitter account. Let’s first talk about how you first came to be the one who was in charge of the team account. The … Continue reading "Social Spotlight with Jon Wood of Wood Brothers Racing"

Transcript

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0:00.0

And hello, that's right, everybody.

0:19.9

Welcome back to another edition of the Untitled Jeff Buck podcast.

0:25.1

I am your host, Jeff Buck, and it is a social spotlight edition of the podcast today.

0:31.4

I'm coming to you, not from Charlotte Motor Speedway, but from Indianapolis Motor Speedway,

0:35.8

where I'm getting ready to attend Media Day,

0:39.5

if I can get this posted before the time for that comes.

0:44.0

Excited to have John Wood on the social spotlight today because he is the man behind the Wood

0:50.1

Brothers 21 Twitter account. Very funny, very honest, and just very different than what you would

0:56.3

see from many other team Twitter accounts. Now, John Wood, if you recall, had a career in

1:02.5

NASCAR in the mid-2000s. He ran 119 truck series races, got a couple wins. He ran 85 Xfinity Series races, four cup races.

1:14.3

And so he is now an executive with his family's race team, essentially helping run it.

1:22.1

And one of his duties is the Twitter account, which he will talk about a little bit more.

1:25.6

If you're not familiar with his tweets, you definitely should be following this account

1:28.7

because here's some of the tweets just in the last week.

1:32.0

This is his reaction to, and this is on the team account, now not his personal account.

1:36.8

This is his reaction to Eric Jones incident with the grass while racing in the open.

1:43.0

Quote, kind of a sad state of affairs when the grass makes a car look like it was on the receiving

1:47.4

end of 10 pounds of C4, but that's just how it is.

1:51.2

Later, when Blaney had gotten in the All-Star race and it wasn't going to work out,

1:56.4

the account tweeted,

1:57.7

We just don't have the speed tonight, plain and simple, not terrible, but not good

2:01.7

either. And then he had a little bit of a crisis during the week when he was at a firehouse

...

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