And hello everybody. Welcome to another episode of the untitled jeff gluck podcast i'm your host

jeff gluck and i'm here in a radio room at duttona international speedway where practice for

the coke zero 400 is about to take place later today followed by the race on saturday night

um but first we have a social spotlight with jackson martin who about to take place later today, followed by the race on Saturday night.

But first, we have a social spotlight with Jackson Martin, who is the social media and digital marketing manager for Rausch Fenway Racing.

So if you've seen all the stuff that Rausch puts out, whether it's the GIFs or the interaction

with other drivers and people like that, even teams on Twitter,

all sorts of outlets. Jackson is the man pretty much behind that. So definitely a lot that goes

into being a social media manager for a race team, probably a lot more than we realize

going on behind the scenes there. So I was able to ask Jackson all

about that and more in this week's social spotlight. All right, everybody. So I'm here at Sonoma

Raceway. I'm with Jackson Martin, who is the man behind the Roush Fenway social media accounts.

I don't know. Is it just you or is there a team of people that

you are a part of or how does it work? We've got a couple different people who touch the accounts.

It's primarily me, but also my boss, Kevin Woods, who's the vice president of communications

at Raus Fenway. He'll do a lot of on-track stuff too. We've gotten a lot better this year

about sort of trading off weekends so you can get a little time at home, a little time away. And

then we also have another woman Amanda EFA who pitches in sometimes too. So I'd say it's mostly me,

but there's a lot of other voices such in the accounts too.

So you totally tell me if this is wrong, but for some reason, I picture the Roush account as like you guys coming up with really fun stuff together, like bouncing stuff off each other and then sharing it out.

Like I just picture it as sort of this fun collaborative effort because the stuff you come up with is very unique, very creative.

And I imagine that like clearly some thought goes into it.

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