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The Teardown

Social Spotlight with Brandon Brown of Chicagoland Speedway

The Teardown

Dirty Mo Media & SiriusXM

Sports, News, Sports News

4.8761 Ratings

🗓️ 31 August 2017

⏱️ 18 minutes

🧾️ Download transcript

Summary

Each week,  I ask a member of the racing community to shed some light on their social media usage. Up next: Brandon Brown, digital marketing manager for Chicagoland Speedway. The Chicagoland Speedway account on Twitter (@ChicagolndSpdwy) does a good job interacting with followers all year long, not just on a race weekend. What’s your philosophy … Continue reading "Social Spotlight with Brandon Brown of Chicagoland Speedway"

Transcript

Click on a timestamp to play from that location

0:00.0

All right, everybody, welcome back to another edition of the untitled jeff luck podcast i'm your host

0:26.8

jeff pluck and today we have a social spotlight interview with brandon brown of chicagoland speedway

0:33.2

i have been interested to talk to a track this year about how they do their social media when it's not a race weekend.

0:40.9

I spoke with Lynn Sudik of Dover International Speedway earlier this year about how track handles social media during a race weekend itself.

0:49.3

But I wanted to get a perspective of what they do the rest of the year.

0:53.5

So I turned to Brandon Brown from

0:55.3

Chicagoland for this. Now, just a quick word of warning here. This interview was done via Skype,

1:01.9

and the audio quality is not great. I have not perfected that yet. And I need to get better at the

1:08.4

Skype interviews because I figure a lot of the off-season

1:11.4

podcasts will happen that way. But just wanted to, you know, apologize in advance for the audio.

1:19.0

I will work on it for the next Skype podcast, but this was the best I could do sound-wise for this

1:24.3

one. And thanks to Nate Ryan of NBC Sports for his tips with audacity,

1:31.0

which is an editing program. I was a little bit stumped about how to edit the volume of each

1:36.2

person. And Nate gave me some tips. So I appreciate that, Nate. Anyway, without further ado,

1:41.6

here is Brandon Brown from Chicagoland Speedway.

1:49.7

All right, everybody. I'm here with Brandon Brown. He's the digital marketing manager for Chicago and Speedway. And I guess I say I'm here with you. I'm not really here with you. I'm looking at you

1:54.3

via Skype. But I did want to chat with you, Brandon, before the Chicago Land Speedway weekend

2:00.5

rolled up on us in a couple weeks here. So first of all, Brandon, before the Chicago Land Speedway weekend rolled up on us in a couple weeks

2:02.6

here. So first of all, Brandon, how are you doing? Doing great. We are less than 18 days right now.

2:09.0

I don't know when this airs, but less than 18 days away from the race. And it's all hands on deck

2:14.3

as far as what we're doing and what we're trying to accomplish. Sweet.

2:17.8

Well, it'll be 17 days about time people hear this then because we'll edit this today and put it out tomorrow.

...

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