Social Persuasion: How to Move People to Action
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 28 September 2012
⏱️ 35 minutes
🧾️ Download transcript
Summary
Want more of your readers to take action? Are you looking to increase the persuasion of your content?
In this episode, I interview Derek Halpern, founder of Social Triggers. Derek shares the tactics he uses to get people to take action and turn them into loyal readers.
Show Notes: https://www.socialmediaexaminer.com/8
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Transcript
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| 0:00.0 | Just a quick reminder before we start today's show |
| 0:03.0 | Social media marketing world is coming very soon. |
| 0:06.0 | Grab your physical or virtual tickets now |
| 0:10.0 | by visiting social media Marketing World. info. |
| 0:14.0 | Again, Social Media Marketing World. |
| 0:17.0 | info. |
| 0:18.0 | Welcome to the Social Media Marketing Podcast, helping you navigate the Social Media Jungle. |
| 0:27.0 | And now here's your host, Michael Stelsner. |
| 0:31.6 | Hey, hey, welcome to the Social Media Marketing Podcast. I am your host |
| 0:37.3 | Michael Stelsner, and this is the podcast for marketers and business owners who want to know what in the world works with |
| 0:44.8 | social media. I hope that's you. I'm so excited about today's show. We've got a |
| 0:50.7 | really excellent lineup. I'm going to be interviewing Derek Halpern from Social Triggers. |
| 0:56.4 | And we're going to talk about persuasion in psychology, a topic that I'm very passionate about. |
| 1:01.1 | You may not know, but I actually have a master's degree and |
| 1:04.2 | undergraduate degree in speech so this is like going back to my roots. We're gonna talk |
| 1:08.6 | about how persuasion and psychology plays into social media marketing. |
| 1:15.0 | But before, and I've also got a great new tool that I want to mention to you that I've discovered recently. |
| 1:21.0 | Before I get into that, something happened recently with my 10-year-old daughter. |
| 1:25.0 | And for those of you that are parents that are listening, I just want to share this little story. |
| 1:30.0 | She came up to me and she said, Dad, I want to read your book, your first book, |
| 1:36.0 | and my first book was called writing white papers, |
| 1:38.0 | and I'm all, honey, are you sure you want to read it? |
... |
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