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wherever you get your podcasts. Welcome to the HBO Idea Cash from Harvard Business Review. I'm Sarah Green. Today I'm talking with

Charlene Lee, founder and CEO of the Altiminer Group, an author of the new book, The Engaged

Leader, a strategy for your digital transformation.

Charlene, thank you so much for talking with us today.

Thank you for having me on the show.

So I wanted just to start by asking you what, I guess,

is a little bit of a devil's advocate type question and I'm sort of a tune to these stories

So maybe I pick up on them more than they actually happen, but it seems like I'm so often hearing in the news about another person getting fired from their job for making a

mistake on social media and I'm just wondering for leaders are the

rewards of reaching out that way really worth the risks or are the risks just too high?

I think the rewards are absolutely there.

More anything else because I think your leadership credibility is at stake because if you're telling your organization to reach out to

customers and to reach out to employees internally especially and then you turn

around and don't do this yourself. Then what does that say about how much you believe in

this and also how much are you leading by example? And I'm not saying that you have to go out

there constantly and doing things but to have a strategy of what you will do and won't do in order to achieve your goals.

Now the concerns around failure are one of the top reasons why executives don't do this, but I think frankly it's a bit of a cop-out because

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