So let's talk about social media. You know, you talked about your YouTube channel now about

to add 100K. You know, I was on your podcast. Everything looks great. Super highly produced.

Everything's looking awesome. You know, for you, I guess, what's like the main reason for doing

it? And, you know, because you got these teams and everything. And I don't think you necessarily have to do social media as much.

Yeah.

It's a really good question.

It's a question that I'm actually currently trying to figure out myself.

Like literally, you know, you know, up until this point, I did social media because

I always saw how it impacted the companies that I was building,

even when other people didn't see it.

Like, I could see that door that it opened, that it led to that, that guy walking into my

life, and then that guy, and then that guy, and then that led to, like, wherever it is today, right?

And so I always saw this connection of like

okay i made a video i put myself out there i got loud on the internet and it resulted in

that happening in my company right and um and so that's why i did it for a really long time is why

i probably still do it to this day right i don't on, I mean, we make a few grand a month,

maybe on YouTube or whatever, right? But like, I lose money on the front end of like ad revenue,

right? Like, we're not profitable on ad revenue. Right. Because obviously, as you know,

it costs a lot of money to run a media it. As I get bigger, I have to now

decide, and I'd love to hear what you think, like, where do you, you know, why do you do? And I'm not

entirely sure. I think it's just to continue to build the companies and continue to build the

relationships. I mean, the attention can't be a bad thing ever, right? Like, the only way it could be bad is like, oh, the opportunity cost of my time,

...