Social Media ROI: How to Measure Your Social Marketing

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 24 January 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, in this episode I interview Christopher Penn. Christopher is the chief data scientist at Trust Insights. USEFUL INFORMATION: We'd love you to review our show on Apple Podcasts.

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Transcript

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0:35.6	The marketing world, it's in a state of disruption. You need a new plan.
0:41.4	I've carefully recruited dozens of speakers who are committed to helping you when you attend
0:47.4	Social Media Marketing World. Visit social media marketing world. info right now and see what's waiting for you.
0:55.0	Welcome to the Social Media Marketing Podcast helping you navigate the Social Media Jungle.
1:02.0	And now here is your host Michael Stelsner.
1:06.0	Hello hello hello hello thank you so much for joining me for the social
1:09.9	media marketing podcast brought to you by social media examiner.com to who want to know what works with social media. Today I'll be joined by
1:26.1	Christopher Penn and we're going to talk about social media ROI. How do you measure it? Why has it been so difficult for us to measure it?
1:35.8	What do we need to know about this concept that we struggle with, which is measuring ROI?
1:41.4	We're going to go deep into it.
1:42.4	I think you're really going to enjoy it.
1:44.0	By the way, if you want to reach me, I am at Stelsner on Instagram or email podcast at
1:51.1	social media examiner.com. And if you're brand new to the show hit that
1:55.1	subscribe button. I'm not sure if you knew this but many of the most successful
2:00.8	marketers have a little secret.
2:03.0	They have a small group that they belong to.
	...

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