You need to live it. How do you break through? By doing so much content for so long

that you start to get an understanding of the thematics that work. If you think that I woke up one morning

and say, you know what we're going to do in fucking August 2023 on my Instagram in this highly competitive environment.

We're going to make a meme that captures the essence of the video

and we're going to do a two-post carousel

because that's going to get the most organic reach.

I promise you I had no fucking idea.

If you think I thought making photos that says that has a picture of me at it

that then says the person that's sending you this thinks and then whatever the

fuck we've written was gonna be the consistent million organic reach

post I when I first posted the first one like this has no shot.

Spreps.

Attention is the number one asset.

Awesome.

Do it.

The only piece of advice I would say here is like don't over think of this as a one-on-one meeting

Don't try to over think of like everybody else in the room like everyone's

individual narrowness actually usually touches everybody else in some way and then I'll use that context as it go around the room so let's lock in.

Cool. So I've been fortunate enough to go viral continually with the kayaking business.

We have over like 400 million views.

Yeah, the content is obviously so conducive.

If you were selling concrete, it wouldn't be as easy.

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