Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 12 February 2026
⏱️ 42 minutes
🧾️ Download transcript
Summary
In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. I reveal why the competitive advantages I once had in "social media" have completely disappeared - a massive opportunity for those just starting out. I break down the profound shift to "interest media," and explain why your third post on TikTok can now outperform my views. I then dive deep into the mindset that separates winners from "half-pregnant" losers, urging everyone to re-invest in their business and live their actual truth without compromise.
You’ll learn about:
Why "Social Media" is Dead and How to Master "Interest Media"
The New Metrics for Content Distribution
The Humility Required to Start on New Platforms like Substack
Why Your Impatience is Rooted in a Desire to Impress People You Don't Like
The Financial and Mental Discipline of Building an Empire
How to Sell with Conviction, Not Fear, by Providing Financial Literacy
Transcript
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| 0:00.0 | The greatest way to sell is to bring actual value. |
| 0:03.0 | Convincing is a bad sales energy. |
| 0:06.0 | Conviction is a tremendous sales energy. |
| 0:09.0 | The content you should be putting out on social |
| 0:11.0 | is maybe educating people how to be more financially literate |
| 0:15.0 | so they could afford the life insurance |
| 0:18.0 | versus talking about the life insurance. |
| 0:20.0 | This is the Gary Vee audio experience. |
| 0:22.6 | First of all, thank for being here, man. |
| 0:25.6 | It's a pleasure. |
| 0:26.6 | It's our pleasure. |
| 0:28.6 | I want to get right into it. |
| 0:29.6 | We got a room full of people |
| 0:32.6 | that are trying to build their brand. |
| 0:36.6 | They're all different levels. |
| 0:38.1 | Somebody started, yes, yes, I met him for 12 years. |
| 0:41.0 | And, you know, I was messing around with social media a couple of years ago. |
| 0:46.0 | And somebody was like, |
| 0:47.5 | who do you see the most on social media? |
| 0:50.4 | I was a questioner. |
| 0:52.0 | And I said, Gary Bittery. |
| 0:57.0 | And he said, how did that happen? And I went, I don't know, I'm not Gary Bid. |
... |
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