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The English We Speak

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Hi Neil, you look stressed not really just writing a script for the English we

speak I'm a bit stuck what's the phrase social media media influencer. Well that's easy. Well maybe for someone

young and trendy like you. Go on then tell me. Let me talk you through it step by step. Well you know

social media. Of course Facebook, Twitter, Instagram. A social media

influencer is someone who has a lot of followers online and who is an expert or authority

in a particular subject, like photography or cookery or makeup.

Okay. What that person says or does or buys or wears can influence the decisions of their followers, which is why we call them

social media influencers or simply influencers. Okay I have a few followers so if I

start say growing a long moustache and all my friends copy me

would you say I was a social media influencer? I suppose so and then what might

happen is the marketing department of a company selling mustache products

gets in touch and pays you to start using their mustache oil.

Okay I like the sound of this grow a mustache and get paid. Let's listen to some examples.

Our company was finding it hard to reach new customers aged 16 to 25.

Then we hired a few social media influences and sales just rocketed.

Kylie Jenner is one of America's biggest social media influences. Companies pay her up to

a million dollars for a single post.

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