Social Media Helps ID Spew Source
Science Quickly
Scientific American
4.4 • 1.4K Ratings
🗓️ 18 January 2018
⏱️ 2 minutes
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| 0:00.0 | This is scientific Americans 60 second science. I'm Karen Hopkins. |
| 0:06.0 | If you've ever checked out the restaurant reviews on Yelp, you know that these little |
| 0:10.4 | missives can tell you whether a bistro is overpriced or understaffed or just nothing |
| 0:14.8 | to write home about. But they may also be able to tell the local health department whether |
| 0:19.3 | an establishment has been serving up Salmonella. Researchers at Columbia University in New York City |
| 0:25.0 | were looking into an outbreak of food poisoning at a local restaurant a few years ago |
| 0:29.0 | when they got the idea of using social media |
| 0:31.0 | to track gastrointestinal disturbances. |
| 0:34.0 | During the investigation, the Department of Health noted that patrons had reported their illnesses on |
| 0:38.0 | Yelp and their reviews, but hadn't reported them to 311, the city's official reporting service. |
| 0:43.0 | Computer scientist Thomas Efland, who led the study. |
| 0:45.8 | Previous investigations had shown that monitoring social media for keywords associated with illness |
| 0:51.4 | was a good way of rapidly identifying outbreaks of infectious diseases, such as the flu. |
| 0:56.0 | So Eflind and his team built a similar system for stomach symptoms. |
| 1:00.0 | The Department of Health started using it in 2012. |
| 1:04.0 | The tool works by sifting through the recent Yale reviews for New York City restaurants each day to identify potential reports of foodborne illness. |
| 1:10.0 | Yelp reviews get scanned for tell-tale terms such as vomit, diarrhea, food poisoning, and sick. |
| 1:18.0 | Flagged entries then get passed along to epidemiologists for a closer look. |
| 1:22.4 | The systems produce some false positives. For example, from reviews that stated things like, |
| 1:27.0 | the food had a weird chunky consistency, hopefully we won't get sick tonight. |
| 1:32.0 | And also missed a few posts like when the writer misspelled diarrhea |
| 1:36.0 | a challenging word to write down even when you don't have it but overall the results are nothing to sneeze at. |
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