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Disruptors

Social Media 0-100k Followers on TikTok & YouTube: The Dirty Lessons Part 2 [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 13 December 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

Listen in to part 2 of Rob’s Dirty Secrets to becoming viral! In this second part, Rob talks about engaging in comments, entertaining as well as informing, his 70/20/10 rule, how to leverage influencers, monetising, hashtags and much more! If you missed part one, go back to episode 746! These lessons are tactical and practical tips you can use to leverage your social media. If Rob was to have him time again, these are the things that would get him to 100k the fastest. KEY TAKEAWAYS  Rob was taught by old-school teachers but the world has changed now, we must change with it and embrace the power of money on social media and content creation. Engage in the comments as much as you can. You need to entertain your followers as well as inform them. Rob’s 70/20/10 rule will help grow your social media following: Spend 70% of your content on topic on brand, 20% on newsjacking and entertaining and 10% on making your offer. Don’t copy people, follow them and then learn and be inspired by them to grow your following. Go live as much as possible, it’s good for engagement with your existing community as well as gaining new followers. Research trends, hashtags and keywords. It is smart to reverse engineer your content. React fast to changes. Social media is always changing, you must keep on top of any changes and leverage anything new. Create a subscription channel/platform. BEST MOMENTS   “If you engage in the comments people follow you more” “You need to make offers if you want to grow a business, there’s nothing wrong with making offers” “Never copy but always model or be inspired by” “More engagement, more comments, more virality” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

So don't reinvent the wheel, don't make things hard, make things easy.

0:05.0

I just hit 100k followers on TikTok yesterday and I wanted to share with you some lessons

0:12.8

to 10x you're following in a much shorter time frame.

0:17.5

Now I'm old school, I was taught by mentors who are hardcore older business owners who

0:25.1

said things like it takes 10 years to be an overnight success and the world has changed

0:30.6

now.

0:31.6

Steve Jobs would be turning in his grave, seeing people unbox toys making tens of millions

0:38.2

a year.

0:39.2

I believe Ryan of Ryan Toys review made $27 million in one year.

0:45.9

From unboxing toys on YouTube Steve Jobs turning in his grave.

0:51.8

And then there's the Paul Brothers who entertain on YouTube and now make tens of millions

0:58.0

of dollars.

0:59.0

Mr. Bees who entertains on YouTube and does a bow, he reckons 4 million a month.

1:06.6

So what's that?

1:07.6

48 million a year on YouTube.

1:10.3

I don't like saying things like faster, richer, quicker, passive because you know I do believe

1:16.7

in putting the work in, you have to work hard enough not to have to work hard.

1:20.4

You have to set to forget but the world is changing and we've got to unlearn the old

1:25.4

rules and learn the new rules of faster growth, of faster virality, of faster reach impact

1:33.2

and income.

1:35.1

So I sat down with a medium skinny cappuccino extra short and contemplated how social

1:43.5

media and growing your followers changed because I've been doing social media probably

...

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