Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202

This Week in Startups

Jason Calacanis

Technology

4.2 • 1.4K Ratings

🗓️ 21 April 2021

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jason is joined by two outstanding CEOs running marketing companies, Mehak Vohra (Skillbank) & Kate Bradley-Chernis (Lately). Mehak shared the strategies she used to drive signups for Skillbank on TikTok(2:57). Kate shared her top business writing techniques (18:48), how to create engagement for B2B sales on LinkedIn (24:15), and more! To see the deck discussed in this episode go to https://bit.ly/3tA7sVb

Transcript

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0:00.0	Season 2 of Scaling Your Startup is brought to you by
0:05.0	Our Crowd helps you invest early in pre-IPO companies alongside professional VCs.
0:11.4	If you're interested in investing, you can join Our Crowd for free at OUR-CRO-WD.com-twist.
0:21.0	NetSuite, don't let old software and spreadsheets slow you down anymore.
0:25.9	Upgrade to NetSuite, the world's number one cloud business system.
0:30.3	Schedule your free product tour right now at NetSuite.com-twist.
0:36.1	And Silicon Valley Bank.
0:38.8	For over 35 years, Silicon Valley Bank has been providing banking and financial solutions
0:45.0	for every stage of the startup journey.
0:47.7	Learn more at SVB.com-twist.
0:52.1	Hey everybody, welcome to Scaling Your Startup.
0:54.2	This is our second season and our second episode today.
0:57.0	We've got a real treat for you.
0:58.2	Two of the companies I've invested in that are focused solely on growth.
1:02.8	Katelyn is here from lately.
1:04.3	And Mahek is here from SkillBang.
1:06.1	She teaches people how to be marketers and Katelyn teaches people how to write better
1:09.5	copy and to manage their social media presence through AI.
1:12.7	And they're going to teach you a ton in today's episode about being a better
1:17.4	marketer and growing your business.
1:19.8	Stick with us.
1:20.8	Thanks Jason.
	...

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