Social and Content Marketing: Why Is Less More?

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 12 March 2014

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's buzz: Marketing. We're all bombarded daily by a deluge of content. Some works its intended magic; most fails with a splat or simply vaporizes. If you're among the legions of writers (or a manager of writers) spewing forgettable content that's doing injustice to your brand, and your only authentic words are curses flung at your keyboard, help is here. Tune in for insider tips to go from dull, irrelevant messages to actionable, memorable, experience-rich communications gems. The experts speak. Jeremy Epstein, Sprinklr: "Brands will not survive the social age without experience management." Kare Anderson, Moving From Me to We: "Whoever most vividly characterizes what a situation is about usually determines how others see it in their mind's eye, think about it, and act on it." Tim Clark, SAP: "There is no greater agony than bearing an untold story inside you" (Maya Angelou). Join us for their insights on Social and Content Marketing: Why Is Less More?

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.1	This is Coffee Break with Game Changers, presented by SAP.
0:17.0	The best run business is run SAP.
0:19.6	Your host and moderator is Bonnie D. Graham.
0:22.0	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:29.8	Now, here's Bonnie D. Graham.
0:32.2	Welcome, welcome, welcome.
0:33.7	And if you want to run with the game changers you are in the right place today's buzz we
0:39.0	have a couple of buzzes one is marketing and one is content let me get started oh let me get
0:44.7	started we know you know i know we're all are bombarded every day almost by the minute by a deluge
0:51.6	of content some of it works it's intended. Most of it falls with a thud,
0:57.3	or it simply, thank God, vaporizes and goes away. If you're among the legions of writers or you
1:02.9	manage writers or a team of writers, and they are spewing out amazing amounts of forgettable
1:08.8	content that's doing injustice to your brand, even damaging
1:12.2	your brand.
1:13.2	And the only authentic words coming out of their pens or their keyboards are curses flung
1:17.2	at the keyboard.
1:18.2	We have help.
1:19.3	What a panel I have for you today.
1:21.1	I want you to stay tuned for the next.
1:22.7	Let's check here, 56 minutes.
1:24.8	We're going to give you some insider tips to take your writing, your content,
	...

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