Social and Content Marketing - Part 2: Relishing Relevance

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 11 June 2014

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's buzz: Marketing. We're all bombarded by a never-ending deluge of marketing content that rarely works its intended magic. If you're among the thousands of marketing writers spewing the reams of boring, forgettable content that's likely harming your brand, it's time to get help. Listen-up for insider tips that can help boost your messaging to memorable, experience-rich, relevant, actionable communication gems. The experts speak. Jeremy Epstein, Sprinklr: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel" (Maya Angelou). Kare Anderson, Moving From Me to We: "Start with the specific customer story, then end with the specific product benefit that made it possible, not the reverse." Tim Clark, SAP: "Simplicity is the ultimate sophistication" (Leonardo da Vinci). Join us for more of their insights on Social and Content Marketing Part 2: Relishing Relevance.

Transcript

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0:00.0	Brian Dean Wright here, former CIA operations officer and hosts of a daily news podcast called The Right Report, like the Wright brothers.
0:08.6	Each morning at 5 a.m. Eastern, I take you with me around America and around the world for news that you need to know.
0:14.5	But here's what's different about the Wright Report. I use news sources from the left like MSNBC and from the right, like Fox News.
0:21.7	I present that to you before I then make clear that I'm pivoting to my analysis and opinion of what to make of it all.
0:27.4	And that's important, separating facts and data from analysis and opinion.
0:31.5	In fact, that is exactly how a good intel officer does it.
0:34.5	We're trying to provide global secrets and assessments to the White House in what is called the President's Daily Brief, and that is why my podcast is so very different.
0:42.7	So join me and thousands of my listeners each and every day on The Wright Report.
0:46.8	You'll find it Monday through Friday at 5 a.m. Eastern on all major podcast platforms.
0:51.6	Once again, I'm Brian Dean Wright. I sure hope to see you tomorrow morning
0:54.9	with your daily presidential brief on The Wright Report.
1:09.0	Welcome to the most nutritious hour of business talk all week.
1:13.3	This is Coffee Break with Game Changers, presented by SAP.
1:17.3	The best run business is Run SAP.
1:19.8	Your host and moderator is Bonnie D. Graham.
1:22.0	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo
1:27.2	and help move today's businesses in new directions.
1:30.1	Now, here's Bonnie D. Graham.
1:33.9	Today's buzz content.
1:36.0	Ooh, it's such a big word.
1:38.1	Hey, we're all bombarded daily by the moment by a constant deluge of marketing content, most of which rarely works its intended magic.
1:48.6	Do you yawn or do you scream when it goes splat in front of you, whether it's on paper or it's in front of you e-content?
	...

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