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Business Wars Daily

Sober Decision: Beauty Giant Shiseido Acquires Drunk Elephant

Business Wars Daily

Wondery

News, Daily News, Business News, Business

4.6716 Ratings

🗓️ 24 October 2019

⏱️ 8 minutes

🧾️ Download transcript

Summary

Today is Thursday, October 24, and we’re looking at Shiseido vs. Unilever.

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Transcript

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0:00.0

Wonderly Plus subscribers can listen to Business Wars daily ad-free right now.

0:04.8

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

0:08.5

How do I cope with waiting for results?

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It's all I can think about.

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Is the cancer going to come back?

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We know what goes through your head when you're living with

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cancer. The questions, the anxieties. We understand because we've been there too. If you or

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someone you care about has been diagnosed with cancer, McMillan Cancer supports online community

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can help from day one. It's a free, safe, online forum for people with cancer to connect anonymously.

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Whatever you need to ask, we're here. To join, search McMillan online community.

1:05.7

Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, October 24th.

1:11.6

Now, this has to be one of the most fun names for a beauty brand I've ever heard.

1:15.1

Drunk Elephant.

1:16.7

If you're not familiar with a company, it's a high-end skin care startup founded in 2012 by a stay-at-home mother of Ford.

1:22.7

And recently, it definitely got something to drink, too.

1:26.4

Chisado, the Japanese beauty conglomeromerate whose brand practically oozes elegance,

1:31.4

just bought Drunk Elephant for $845 million.

1:36.9

Toasting all around.

1:39.1

Consider just the names, and Shasado's refined reputation, and the mash-up seems unlikely. But in fact, the deal makes

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