4.6 • 1.3K Ratings
🗓️ 18 January 2022
⏱️ 64 minutes
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0:34.8 | Welcome to Recode Media with Peter Kafka. That is me and in a minute we're going to have a really |
0:39.4 | interesting conversation about Web 3. We had to do it. It's time to do it. It's going to happen |
0:45.0 | today. But first a quick note about one of the two big New York time stories I wrote about last |
0:50.3 | week. You know about this one. You know about both of them. Of course you listen to this podcast. |
0:53.4 | The Times is paying $550 million in cash with the athletic. I wrote about it at the time. You |
0:58.8 | can read that story at box.com for free. No subscription. But here is the TLDR. The Times wants |
1:04.8 | subscribers. That's why it's making the second biggest acquisition in its history. The athletic has |
1:09.6 | 1.2 million subscribers. The Times thinks they can sell many more subscriptions to the athletic. |
1:14.1 | It also wants to bundle the athletic with the paper itself and the other add-on is already selling |
1:18.8 | like games and cooking. The athletic is selling because it doesn't make any money and that's why |
1:24.0 | it's selling for the same valuation. It was valued at two years ago and not the $800 million plus. |
1:29.4 | It had been matched at one point before the pandemic. I wrote last week. This is a big bet for the |
1:35.0 | Times and I can see lots of ways it could work out. But the nagging question I've had since then is |
1:40.3 | I'm still figuring out how the Times is going to turn the athletic from a cash-burning operation |
1:44.5 | into one that breaks even or makes a profit. The athletic loses a lot of money. It lost about |
1:50.3 | 100 million dollars between 2019 and 2020. It lost 50 million dollars last year. That's five zero. |
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