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Sigma Nutrition Radio

SNR #248: Kyra Bobinet, MD – Behaviour Change Through Design Thinking

Sigma Nutrition Radio

Danny Lennon

Sigma, Dietetics, Evidencebased, Nutrition, Training, Health & Fitness, Science, Diet, Fitness, Evidence, Bodybuilding, Health

4.8626 Ratings

🗓️ 9 October 2018

⏱️ 44 minutes

🧾️ Download transcript

Summary

When it comes to health engagement, Dr. Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, Kyra devotes her life to helping people crack the code of how, what, and especially, WHY we engage.

Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.

Dr. Bobinet teaches at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX. She has studied in Dr. BJ Fogg’s Persuasive Tech Lab at Stanford, whom she credits as the founder of “behavior design”.

Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in Healthcare Management, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from the UCSF School of Medicine.

In This Episode We Discuss
What design thinking is, in relation to behaviour change
Not letting a failure/lack of progress lead to abandonment of trying
Modifying eating habits and behaviours
Dealing with deeply embedded “programs” that subciously affect our ability to change
Negative self-image in the fitness industry
Motivation in the behaviour change process
Those who self-doubt what they can achieve: “oh other people can do that, but I wouldn’t be able to”
.

ATTEND SIGMA NUTRITION RADIO LIVE: sigmanutrition.com/snr-live/

Transcript

Click on a timestamp to play from that location

0:00.0

We really have to get honest about this and say, you know, it's not a matter of if a design is going to fail you and you will relapse.

0:16.3

It's a matter of when.

0:18.0

And so the big miss here is why don't we have those conversations? Why don't we,

0:23.0

you know, all the coaches listening on this, you know, are probably shaking their heads.

0:27.7

You know, why don't we think about and plan for, hey, this is going to work for a while.

0:32.0

And when it doesn't, that's a trigger to have a new design. Let's have a new design conversation. Because

0:39.4

there's something about it that isn't serving you, or maybe it's boring you, or maybe good news,

0:43.8

you have moved up a notch and you need something new to challenge you.

1:10.0

Yeah. Hello and welcome to Sigma Nutrition Radio, where we talk about the science related to nutrition, health and performance. We are at episode 248 of the podcast today. Thank you

1:15.2

very much for shooting in, whether you listen on iTunes, Spotify, Stitcher, any other podcast app,

1:21.2

or you're streaming this directly from the Sigma Nutrition site. You are very welcome.

1:26.1

And before we get into today's particular episode, I just want to give a reminder that this

1:31.2

November 24th in Dublin, Ireland, is going to be Sigma Nutrition Radio Live.

1:35.7

If you've not heard about this yet, or you've just been sitting on the fence and haven't

1:39.7

taken action yet, then please go over to Sigma Nutrition.com.

1:43.8

Check out details of the event. Make

1:46.0

sure you get yourself to Dublin on that day. It's going to be a fantastic day. I'm going to be

1:50.7

joined on stage by four true experts in nutrition, Martin MacDonald, Dr. Nicola Guess, Dr. James

1:57.6

Morton and Dr. Kirsty Elliott Sale. We're going to be talking about all sorts of interesting and fascinating cutting edge areas of nutrition, getting into some really cool stuff, and there's going to be the chance for you to be able to ask your questions to these people after our discussions. It's going to be a fantastic day. You'll get to meet a ton of other great people who love nerding out about nutrition

2:18.0

on the day itself. And we're going to have an after party after the event where you can hang out

2:22.8

with the other attendees and the speakers and myself. And we can have a bit more of an informal

2:29.0

chat and a bit of fun. So it's going to be an amazing day. Make sure you go and get your place now.

...

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