Snooki and the Handbag

Hidden Brain

Hidden Brain Media

Social Sciences, Performing Arts, Science, Arts

4.6 • 42.5K Ratings

🗓️ 10 July 2018

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Look down at what you're wearing. You picked out that blue shirt, right? And those sandals — you decided on those because they're comfortable, didn't you? Well, maybe not. Researcher Jonah Berger says we tend to be pretty good at recognizing how influences like product placement and peer pressure affect other people's choices...but we're not so good at recognizing those forces in our own decisions. We talked with him in December 2016.

Transcript

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0:00.0	This is Hidden Brain, I'm Shankar Vedantam.
0:04.0	Many of us like to think that we're not affected by pure pressure.
0:07.0	Come on!
0:08.0	It's your problem!
0:09.0	Great.
0:10.0	We believe we're independent thinkers, that our choices are our own,
0:14.0	that our values and preferences are inherent to our personalities,
0:18.0	not the whims or wishes of others.
0:21.0	It turns out, reality is a bit more complicated.
0:30.0	Everywhere in life, at work, at school,
0:34.0	in a big stadium with thousands of other people,
0:38.0	at home in the privacy of our own bedrooms,
0:42.0	it turns out our behaviour is shaped by the judgement, norms and actions of other people.
0:50.0	Sometimes, we can feel these influences,
0:53.0	but more often than not, they're so subtle,
0:56.0	we don't even notice their existence.
0:59.0	Today we bring you a favourite episode from 2016,
1:02.0	that looks more closely at how these forces act on us.
1:13.0	Jonah Berger is a marketing professor at the University of Pennsylvania.
1:17.0	He's the author of the book, Invisible Influence,
1:20.0	The Hidden Forces that Shape Behaviour.
1:22.0	Jonah, welcome to Hidden Brain.
	...

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