I'm Dear Jrabosa, and you're listening to CNBC's Tech Check. Our show is live weekdays at 11 a.m. Eastern. Listen in.

Good Friday morning. Welcome to Tech Check. I'm Carl Cantanillo with John Ford and Julia Borsden. Dear Drubosa has the morning off. Today, inflation-driven cost pressures and rising cost to capital. Shares of snap dive more than 30% as they warn of the continued

slowdown in ads. That's dragging down some peers in the space. Meta, alphabet, Pinterest are all lower.

And then another wrench in the Twitter deal, the Washington Post reporting that Musk could be planning to slash

the workforce by close to 75% but more importantly, the government reportedly taking a second

look at Musk's foreign investors, will have more on what that might mean for the deal,

which is expected to close in a week, John.

Yeah?

You never know.

Let's start with Snap, what it signals about the broader market.

Snap's revenue grew just 6% year over year. Net losses

surged by 400% in part because of the cuts they're making in response management saying they are

finding that our advertising partners across many industries are decreasing their marketing

budgets. And that is happening as consumer demand falls and inflation remains high.

Earlier this week, IBM and AT&T said they are seeing strong demand.

Netflix echoed that message, but did debut its ad-supported model giving consumers the option to trade down.

Next week, we're going to get an even better read on the strength of advertisers of the consumer.

When we hear from on the enterprise side, Microsoft, then on the luxury consumer side, Apple,

and then when it comes to advertising, Netta and Alphabet,

and Carl, Amazon stretches across a lot of those. But you look at

the stocks this morning. Snap is down 31%. Pinterest is down 9%. Julia, you know, across all these names,

Roku, which has some ad exposure, down six.

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