Smile Belt (Rebroadcast) - 5 August 2019
A Way with Words - language, linguistics, and callers from all over
A Way with Words
4.6 • 2.3K Ratings
🗓️ 5 August 2019
⏱️ 51 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | You're listening to Away with Words, the show about language and how we use it. |
| 0:03.4 | I'm Grant Barrett. And I'm Martha Barnett. We've heard a lot of talk lately about the Rust Belt, |
| 0:08.4 | and there's also the Bible Belt in this country, but one belt that I didn't realize existed is the smile belt. |
| 0:16.0 | What's the smile belt? |
| 0:18.0 | Places where it's often sunny? |
| 0:19.0 | No, the smile belt extends from the west coast down across the bottom of the United States and then up the East Coast. |
| 0:26.0 | What are they have in common? That's what I'm trying to figure out. I have read a whole bunch of different sources on marketing. |
| 0:34.4 | People in business who are trying to market either fish tacos or cars or |
| 0:39.5 | furniture and they're all talking about the smile belt. As a region that they're trying to do business in yes okay and it's just like the the image you might imagine |
| 0:49.0 | A shape of a smile overlaid on the are they all ocean states or sea states except for the one bordering Mexico? |
| 0:55.0 | Not across the bottom. |
| 0:56.5 | Wow, yeah, if you're in marketing, go let's know. |
| 0:58.3 | Why is this a region? |
| 0:59.5 | Why is this a target? |
| 1:00.8 | But there are lots of different regions like that in this country. There's a pine belt in Mississippi. |
| 1:05.0 | You've heard of the biscuit belt? That gets loosened the more biscuit. |
| 1:09.0 | Well, it's the region where people tend to really like their biscuits. |
| 1:12.0 | They have big bellies and an obesity problem. the region where people tend to really like their biscuits. |
| 1:13.0 | They have big bellies and an obesity problem. |
| 1:15.1 | So the biscuit belt probably overlaps with the smile belt. |
| 1:18.3 | A little bit, yeah. |
| 1:19.3 | Well here's what I'm guessing. |
... |
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