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Stuff To Blow Your Mind

Smart Talks with IBM: Online Privacy is More Important Than Ever

Stuff To Blow Your Mind

iHeartPodcasts

Science, Life Sciences, Natural Sciences, Social Sciences

4.36K Ratings

🗓️ 6 October 2020

⏱️ 35 minutes

🧾️ Download transcript

Summary

How can advertising evolve to respect the growing privacy concerns of consumers? In this episode of Stuff to Blow Your Mind, Robert and Joe discuss the future of artificial intelligence in digital advertising with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company, an IBM Business.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

I'm Amber Reffett and I'm her gorgeous sister, Lacey Lamar.

0:03.2

If in fact Lacey is not that gorgeous.

0:05.2

Amber, get on with it.

0:06.2

Okay everybody, we have exciting news to share.

0:08.4

We're teaming up with Will Ferrell's Big Money Players Network to bring you our

0:11.8

brand new podcast called The Amber and Lacey Lacey and Amber Show.

0:15.0

We did it.

0:16.0

We sold a bunch of books, we conquered late night and now we'll play fun quizzes and games

0:19.8

with friends and take you along for the ride.

0:22.4

Listen to the Amber and Lacey, Lacey and Amber Show on Will Ferrell's Big Money

0:26.1

Players Network on the iHeart Radio App, Apple Podcast or wherever you get your podcasts.

0:31.5

Today we're going to be talking about the future of artificial intelligence in digital advertising

0:36.9

with Sherry Baxstein, who is global head of Watson Advertising and the Weather Company,

0:42.9

an IBM business.

0:44.3

If you want to hear previous entries in the series, you can simply look up the episodes

0:47.8

labeled Smart Talks in our feed from earlier this year and you can also check out the episodes

0:52.4

of Smart Talks on the iHeart Media Podcast tech stuff.

0:56.1

Same thing, just look for the ones that say Smart Talks.

0:58.9

And now let's jump right into our conversation about advertising and AI with Sherry Baxstein.

1:06.4

Sherry Baxstein, welcome to the podcast.

1:08.4

Hi, great to be here.

1:10.5

Let's start with your professional background.

...

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